/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
/ SWOT ANALYSIS
STRENGTHS
As one of the pioneer fashion companies that adopt the circular business model in Singapore, we are able to attract a large amount of consumers that are open and willing to try this concept.
WEAKNESSES
As Singaporeans are very conscious of how they are portrayed to their friends or family members, they’ll shun from the idea of clothes and accessories being upcycled or second hand. It will be hard to achieve our vision of introducing and having Gen Z to adopt the idea of circular economy just cause linear economy is prevalent in the conventional fashion industry.
OPPORTUNITIES
As part of the government initiative for a greener Singapore, we will get investments and crowdfunding funds easily in the country. Due to global trends for sustainable fashion and products that are well made, KYKLOSS fits perfectly in this category.
THREATS
Our business model can be easily replicated if we do not expand fast enough to allow the consumer to relate sustainability to KYKLOSS. This in turn will make other competitors seem as though they were the pioneers the circular economy in fashion.