/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
/ BRAND GUIDELINE
LOGO ELEMENTS
LOGO
WORDMARK
ICON
CLEAR SPACE
10%
The logo should always be surrounded by a consistent amount of clear space to ensure its visibility and impact.
At Kykloss, we determine clear space by taking 10% of the total width of your logo. No graphic elements or text should invade this zone!
10%
10%
100%
10%
UNACCEPTABLE USES
X DO NOT OVERLAP
X DO NOT ROTATE
X DO NOT CROP
TYPOGRAPHY
PRIMARY
TYPEFACE
TELEGRAFICO​
​
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ
​
*ONLY IN CAPS
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ
abcdefghi
jklmnopqr
stuvwxyz
SECONDARY
TYPEFACE
AVENIR
(STANDARD / LIGHT)
​
ABCDEFG
HIJKLMNO
PQRSTUV
WXYZ
abcdefghi
jklmnopqr
stuvwxyz
PANTONE 482C
​
HSB (24, 17%, 87%)
RGB (223, 199, 183)
CMYK (12%, 21%, 26%, 0%)
​
#DFC7B7
PANTONE 5005C
​
HSB (354, 30%, 70%)
RGB (179, 123, 128)
CMYK (30%, 56%, 40%, 3%)
​
#B37B80
PANTONE 181C
​
HSB (2, 65%, 54%)
RGB (133, 51, 45)
CMYK (31%, 86%, 81%, 32%)
​
#85332D
PANTONE 471C
​
HSB (24, 80%, 73%)
RGB (188, 97, 36)
CMYK (20%, 70%, 100%, 8%)
​
#BC6124
PANTONE 7756C
​
HSB (46, 54%, 45%)
RGB (116, 103, 53)
CMYK (48%, 47%, 89%, 26%)
​
#746735
COLOUR PALETTE