/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
/ BRAND CONCEPT
ABOUT KYKLOSS
KYKLOSS
Kykloss is a contemporary fashion label founded by three creatives with the vision of creating a better world for our future generations to live in. Striving to bring environmental awareness to the mass public, Kykloss aims to raise awareness towards upcycling and eco-consciousness. We strongly believe that fashion does not need to harm the environment.
We want to eradicate the traditional business model of “take, make and dispose”. Not only do we offer high-quality products, but also provide services such as a lifetime guarantee for all garments - repairing, fixing and even transforming it to give it a second chance. Purchasing a garment is a lifetime commitment and Kykloss commits to consumers who are willing to make a positive impact on the environment. This way, we are able to close the loop, creating a continuous and sustainable cycle, imitating the way nature itself works.
LOGO RATIONALE
Historically, serpents and snakes represent fertility or a creative life force. As these creatures shed their skin through sloughing, they are symbols of fertility, rebirth, transformation, immortality, and healing.
Inspired by the Ouroboros, the logo is also a symbol of eternity and continual renewal of life.
5 BRAND KEYWORDS
5 BRAND KEYWORDS
1
INNOVATIVE
Design innovation to create upcycled goods
1
INNOVATIVE
Design innovation to create upcycled goods
2
COMMITMENT
Commitment to the environment and sustainability
2
COMMITMENT
Commitment to the environment and sustainability
3
REBIRTH
Giving life to old, unwanted goods
3
REBIRTH
Giving life to old, unwanted goods
4
CYCLE
Following the circular economy model and giving products a new cycle of life
4
CYCLE
Following the circular economy model and giving products a new cycle of life
5
TRANSFORMATIVE
Transforming the
old into new
5
TRANSFORMATIVE
Transforming the
old into new
UNIQUE SELLING POINT
A LIFETIME GUARANTEE
FOR ALL PRODUCTS MADE WITH ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS.
BUSINESS MODEL
MODULARITY
Kykloss is able to be divide our product into smaller parts that can be independently created, used and replaced.
CLOSED LOOP
Kykloss provides a service that collects used products and increases the value of it - upcycling.
PRODUCT LIFE EXTENSION
Kykloss extends the life cycle of the products to ensure they remain economically useful by maintaining or improving them through repairing, upgrading or product design
VALUE PROPOSITIONS
HIGH QUALITY
TIMELESS DESIGNS
LIFETIME GUARANTEE
REPAIR SERVICES
CUSTOMISABLE EMBROIDERY
TRANSFORMATION
GOOD FEELING