/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
/ MARKET RESEARCH
We surveyed 40 female working adults and students from our primary and secondary consumer type to find out their psychographics and what they stand for so that we are able to cater our brand to our target audience.
Qn: What resonates most to you when purchasing clothes?
STYLE
8.9%
SOCIAL
CONSCIOUSNESS
28.1%
ENVIRONMENTAL
AWARENESS
25.9%
PRICE
37.0%
Through this survey, we are able to conclude that most Singaporeans are price sensitive. However, environmental awareness still stands as the second most important factor when purchasing clothes. Therefore, we realize that there is a market gap and potential for this industry to grow.
Qn: Which social/environmental factor do you support most?
MINIMUM
WAGE
21.1%
ECO-FRIENDLY
47.9%
HUMAN
RIGHTS
31.0%
After the first round of survey, we wanted to know more and find out what our target consumer likes and prefers. Therefore, we segregated into three segments - minimum wage, human rights and eco-friendly. In conclusion, we found out that eco-friendliness is the most important factor.
Qn: Will an increase in price be of concern if your issues have been addressed?
NO
50.0%
MAYBE
16.7%
YES
33.3%
Most of our sample size survey groups has responded no to having concerns if there is an increase in price if their issue has been addressed. Therefore, Kykloss will be able to have a higher price point if we want to rectify the issue.