/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
/ TARGET MARKET
CONSUMER PROFILE / SECONDARY
SAFYIA BLUNT
DEMOGRAPHIC
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Gender: Female
Age: 22
Occupation: Fashion Influencer
Income: $30,000 - $40,000
(Middle class)
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Currently studying
Not religious or spiritual
Leans towards progressive and liberal views
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PSYCHOGRAPHIC
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Hobbies: Photography, curating Instagram feed, hanging out with friends
Interested in:any trending brands
Values: Aesthetics amd price points
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Spends a lot of time online
Always on her phone
Likes to shop and is an impulsive buyer
Shops at fast-fashion brands but would like to change that