/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.



/ THE ISSUE

Fashion Waste, Pollution and The Environment – In today’s world of consumerism, textiles are being produced and bought at a very high volume but most of them are discarded shortly after purchase, which leads to the perception from consumers that clothes are simply disposable. The process of garment production and their waste is extremely harmful to the environment, byproducts such as synthetic dyes pollute and poison our waters. The conventional fashion industry adopts a linear economy approach which in turns produces a huge amount of waste which is detrimental to the environment in the long run. With each second that passes by, a truck worth of fabric is piled into a landfill burned. The average dump truck is .76 cubic metres in diameter. A commercial dump truck holds 10-14 cubic yards of dirt. That means, every second you’re reading this article 7.6 to 10 cubic meters of fabric is being dumped/burned, contributing to the 1.2bn in greenhouse gas emissions the fashion industry releases each year during manufacturing.
With waste being so prevalent in the fashion industry, we decided to address the issue of waste in the fashion industry given our means as a brand to increase awareness and also to give back to the society and environment. We want to eradicate the traditional business model of “take, make and dispose”. In doing so, we offer high-quality products and provide services such as a lifetime guarantee for all garments - repairing, fixing and even transforming it to give it a second chance. Purchasing a garment is a lifetime commitment and Kykloss commits to consumers who are willing to make a positive impact on the environment.
THE PERSONIFICATION OF
WASTE
If this problem could...
DRESS
​
It would look "beautiful if you treat it right".
HEAR
​
It would know that
"I can be used in other ways".
THINK
​
It would realise that "people use me excessively".
TALK
​
It would say "don't throw me away".
CREATE
​
It would make me "sustainable, reusable and biodegradable".