/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.



/ BRAND COLLATERALS
INSPIRATION
The greek mythos is centralized in Kykloss’s branding, through our brand’s ethos and aesthetics. As we explore deeper into greek mythos, we draw inspiration to ancient greek history as well. Kykloss’s brand collaterals are inspired by the pottery of ancient Greece. The art on the pottery is well known for using geometric motifs and patterns, and organic shapes in recurring patterns such as foliage. The pottery’s trademark colors were black, red and orange. When deciding on the color pallete on our collateral illustrations, we followed with the greek pottery’s iconic colors of black and orange, with a light beige as the base. This three colors and be seen repeated as a motif throughout our collaterals. We decided to mix our illustration with clean line art and coloured organic shapes that resembles a variation of leaves.
At the heart of Kykloss, we believe that beautiful packaging can be minimal and kind to the environment. Our packaging materials are sourced sustainably. Paper used in our packaging are 100% recycled, and can be composted and is naturally biodegradable. We reject the use of excessive waste and harmful and non-biodegradable materials such as plastic.
NAME CARD
ENVELOPE

The design of the envelope was kept simple, with Kykloss’s logo kept on the top of the envelope. Upon opening our envelope, an illustration of a greek woman is hidden inside. She is seen holding a fruit basket, and being at peace with nature. A hallmark to Kykloss’s brand ethos.

EARRING PACKAGING
Our earring packaging was inspired by the beauty of greek women. It depicts a variation of three different women wearing our Kykloss’s button earrings. The line art of each woman is kept consistent and clean. The face shape, lips and nose are kept the same for consistency. Different eye designs along with the crown of leaves serves as the motif for the variations.



Earrings
attached
here
POST CARD




POSTERS

PRESS RELEASE
