/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.



/ INTRODUCTION


In recent years, indigo has provided stimulus due to its intensity of natural hues and distinctive shades of blue colouring. Compared to other colours in the forests of greens and yellows, it is unlike any other pigments and surrounded in deep history with a vast legacy that has over the years affecting cultural, social, political factors, becoming forms of identity (uniforms, counterculture, and youth) and symbols of status to mainstream fashion around the world. It can be traced within most cultures and grows all over the world.
The interactions of migration, heritage, culture and climate are at the heart of this research, which will be expressed and translated through core themes of identity, sustainability, ethics, material culture, technology and textile design.
Natural indigo plants are currently having a modest commercial revival being used by traditional practitioners, dyers and crafts people. The use of natural indigo in this vat of multi coloured dyed world today, is continuing to affect aspects of our community. Our challenge is to explore Indigo from our perspective located in Singapore, explore the possibilities of Indigo’s ‘universal’ qualities from our lens.
/ THE KYKLOSS TEAM

NICOLE ONG
FASHION MEDIA & INDUSTRIES
ART DIRECTOR

MARCUS NAI
FASHION MEDIA & INDUSTRIES
BUSINESS STRATEGIST /
PHOTOGRAPHER

SARAH NIN
FASHION MEDIA & INDUSTRIES
CREATIVE DIRECTOR

NATHALIE GERDA
FASHION DESIGN & TEXTILES
DESIGNER