/ 4P'S
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
PLACE
Online: Our Brand’s Ecommerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garners a lot of viewers, Kykloss will also be relying on it’s digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
/ 4P'S
1
PLACE
Online: Our Brand’s E-commerce Website, Our products are also stocked at multilabel E-retailers such as Zalora and Asos. As online retailer channels garner a lot of viewers, Kykloss will also be relying on its digital channels to drive sales.
Offline: Kykloss also taps into local multi-label retailers such as TANGS, Takashimaya and Robinsons which support eco-friendly brands. They have a large existing customer database which we can tap into and serve as a drive for promotion and traffic for our products.
2
PRICE
As Singaporeans are very conscious of how they are portrayed to their friends or family members, they’ll shun from the idea of clothes and accessories being upcycled or second hand. It will be hard to achieve our vision of introducing and having Gen Z to adopt the idea of circular economy just cause linear economy is prevalent in the conventional fashion industry.
3
PROMOTION​
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Kykloss will be running an Instagram page and also do product seeding to the relevant media and social media influencers that are aware and passionate about sustainability. There is also a possibility of Kykloss running Instagram and Facebook advertisements in order to gain and increase brand awareness.
Kykloss will also be offering it’s product range at departmental stores due to the demand or omni-channel retail strategy. We also offer our products at physical stores as our consumers will want to also try the product in person to see how it looks. However, Kykloss will also be running online promotions to ensure that our primary distribution channel does not fall short.
4
PRODUCTS
Kykloss primary product offering is our rtw collection launched each season as well as our upcycled tote bags. We also offer repair and refurbishing services to give life to older products, Our secondary product offering is the earrings made from scrap fabrics in order to reduce wastage in the fashion industry.